What is Cost Per Click?

Cost Per Click

While the phrase “The Best Things In Life Are Free” is a nice idea, when it comes to digital marketing nothing is free. When a company decides to set up a PPC Ad which would ideally include a keyword (that is searched frequently), they have to bid on a keyword which comes at a price, this price will then be charged by Google every time a user clicks on this ad, hence the term, Cost Per Click (CPC).

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