What is Below The Fold?

Yep, you guessed it! Below the Fold is the opposite to ‘Above the Fold’. It is the part of a webpage that is not instantly viewed by a user when a web page is first loaded unless they scroll down. However the fold is becoming less relevant, and although the smart move is to still place the most important information ‘Above the Fold’ many users are learning to scroll down.

• Omnichannel Marketing

  What is Omnichannel Marketing?

  Definition of Omnichannel Marketing in Marketing,eCommerce,Sales: Omnichannel Marketing integrates multi-channels customer experiences.

• Personalization

  What is Personalization?

  Definition of Personalization in Marketing,eCommerce,Customer Experience: Personalization tailors shopping experiences to individual preferences.

• Product Feed

  What is a Product Feed?

  Definition of Product Feed in Shopify,eCommerce,Marketing: Product Feed contains structured product information for eCommerce.

• Retention Rate

  What is Retention Rate?

  Definition of Retention Rate in Marketing,eCommerce,Customer Retention: Retention Rate is the percentage of repeat customers over time.

• SKU

  What is an SKU?

  Definition of SKU in Shopify,eCommerce,Inventory Management: SKU is a unique identifier for product variants.

• Upselling

  What is Upselling?

  Definition of Upselling in Marketing,Sales,eCommerce: Upselling encourages customers to buy higher-value products.

• UX/UI Design

  What is UX/UI Design?

  Definition of UX/UI Design in Shopify,Web Design,eCommerce: UX/UI Design enhances user interaction and interface appeal.

• Variable Pricing

  What is Variable Pricing?

  Definition of Variable Pricing in eCommerce,Marketing,Pricing: Variable Pricing adjusts product prices based on market factors.

• Wholesale

  What is Wholesale?

  Definition of Wholesale in Shopify,eCommerce,Sales: Wholesale is the sale of goods in bulk at lower prices.

• Zero-Party Data

  What is Zero-Party Data?

  Definition of Zero-Party Data in Marketing,eCommerce,Data: Zero-Party Data is voluntarily shared customer information.