What is Citation Flow?

Citation Flow

One of two important ‘flow metrics’ that will be read and considered by Google when ranking a website. Citation flow is relatively new to the SEO world. The metric allows you to predict how influential a URL might be purely based on how many sites link to it. Flow metrics are reactive and update daily, meaning they are far more accurate and reliable. A nice way to think about this is if you only had one friend talking about and recommending you, it’s far less likely somebody will believe the reference. However, if multiple friends, colleagues, managers and other sources are all speaking highly of you, the better your ‘citation’ flow would be. It’s all about strength in numbers.

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