What is an Algorithm?

Google uses various algorithms which impact on a site's position in Google’s search results. Google will analyse the words on your site and match them with the keyword phrases that are typed into Google’s search bar. From this analysis, Google determines the rank given to your page within that search result, which is why the copy on websites generally needs to be optimised, as no matter how good a website looks if it is not relevant to keywords then no one will be able to find it.

• Omnichannel Marketing

  What is Omnichannel Marketing?

  Definition of Omnichannel Marketing in Marketing,eCommerce,Sales: Omnichannel Marketing integrates multi-channels customer experiences.

• Personalization

  What is Personalization?

  Definition of Personalization in Marketing,eCommerce,Customer Experience: Personalization tailors shopping experiences to individual preferences.

• Product Feed

  What is a Product Feed?

  Definition of Product Feed in Shopify,eCommerce,Marketing: Product Feed contains structured product information for eCommerce.

• Retention Rate

  What is Retention Rate?

  Definition of Retention Rate in Marketing,eCommerce,Customer Retention: Retention Rate is the percentage of repeat customers over time.

• SKU

  What is an SKU?

  Definition of SKU in Shopify,eCommerce,Inventory Management: SKU is a unique identifier for product variants.

• Upselling

  What is Upselling?

  Definition of Upselling in Marketing,Sales,eCommerce: Upselling encourages customers to buy higher-value products.

• UX/UI Design

  What is UX/UI Design?

  Definition of UX/UI Design in Shopify,Web Design,eCommerce: UX/UI Design enhances user interaction and interface appeal.

• Variable Pricing

  What is Variable Pricing?

  Definition of Variable Pricing in eCommerce,Marketing,Pricing: Variable Pricing adjusts product prices based on market factors.

• Wholesale

  What is Wholesale?

  Definition of Wholesale in Shopify,eCommerce,Sales: Wholesale is the sale of goods in bulk at lower prices.

• Zero-Party Data

  What is Zero-Party Data?

  Definition of Zero-Party Data in Marketing,eCommerce,Data: Zero-Party Data is voluntarily shared customer information.