Glossary
Most common terms
CTA
What is a CTA? What does CTA stand for?
CTA stands for 'Call to Action'. It is a prompt on a webpage that encourages users to take a specific action, like 'Buy Now' or 'Sign Up'.
Effective CTAs play a crucial role in increasing conversions and improving user engagement. Learn more about optimizing CTAs in our Shopify CRO Audit.
SEO
What is SEO? What does SEO stand for?
SEO stands for 'Search Engine Optimization'. It is the process of enhancing the visibility of a website in search engine results to increase the quantity and quality of organic traffic.
Our Shopify SEO Audit offers detailed insights on how to improve your store's SEO.
CMS
What is a CMS? What does CMS stand for?
CMS stands for 'Content Management System', a software that helps manage the creation, modification, and publication of digital content without requiring specialized technical knowledge.
Our Shopify Development services can help you set up a customized CMS for your store.
PDP
What is a PDP? What does PDP stand for?
PDP stands for 'Product Detail Page'. It is a webpage dedicated to showcasing a particular product with images, price, description, and purchasing options.
Optimizing your PDP can help increase conversions—learn how in our Shopify CRO Audit.
Collection
What is a Collection in Shopify?
A 'Collection' in Shopify refers to a grouping of products that are displayed together for easy browsing. Collections can be created manually or automatically based on specific conditions like price or topics.
Discover how to make the best use of collections in our Shopify CRO Audit.
Cart
What is a Cart in Shopify?
In Shopify, a cart is a temporary holding area for items that customers plan to purchase. It allows users to review, add, or remove products before proceeding to checkout.
Learn how to enhance your cart flow with our Shopify CRO Audit.
Checkout
What is Checkout in Shopify?
Checkout is the process where customers finalize their purchase by providing payment and shipping details. Shopify offers a secure and customizable checkout experience to ensure a smooth transaction process.
Find out how to optimize your checkout for more conversions in our Shopify CRO Audit.
Drawer
What is a Drawer in Shopify?
A 'Drawer' in Shopify is a sliding panel that appears from the side of the screen, commonly used to display content such as cart items or navigation menus without redirecting the user from the current page.
Enhance the UI/UX of your Shopify store with our Shopify Development services.
Abandoned Cart
What is an Abandoned Cart?
An abandoned cart occurs when a potential customer adds items to their online shopping cart but exits the process without completing the purchase. For Shopify store owners, understanding the causes of cart abandonment is key to improving the customer journey and boosting conversions.
Learn more in our Shopify CRO Audit to optimize your checkout experience.
Abandoned Cart Recovery
What is Abandoned Cart Recovery?
Abandoned cart recovery involves re-engaging customers who have added items to their cart but haven't completed the purchase. Shopify provides tools to facilitate automated recovery emails and retargeting ads that remind customers to finalize their purchase.
Discover more strategies in our Shopify CRO Audit.
Add to Cart
What is 'Add to Cart'?
‘Add to Cart’ refers to the action taken by customers when they select an item they wish to purchase. This step is crucial for tracking customer intent and optimizing the purchasing process for conversions.
See how you can enhance this experience with our Shopify Development services.
API
What is an API?
An API (Application Programming Interface) allows different software applications to communicate. The Shopify API helps developers interact with store data, manage inventory, and automate workflows.
Our Shopify Development services can help integrate these functionalities seamlessly.
Apps
What are Shopify Apps?
Shopify apps are additional software tools designed to extend the functionality of your store, including options for marketing, inventory management, and customer engagement.
Visit our Shopify SEO Audit to see which apps can help improve your store's visibility.
App Store
What is the Shopify App Store?
The Shopify App Store is a marketplace offering over 8,000 apps to extend your store's capabilities, ranging from marketing tools to customer service solutions.
We cover some must-have apps in our Shopify CRO Audit guide.
Autoresponder
What is an Autoresponder?
An autoresponder is a type of email that is automatically sent to customers based on predefined triggers. In Shopify, these are often used to confirm orders, send welcome emails, or notify customers about shipping updates.
Discover how to optimize your email strategies in our Shopify SEO Audit.
Average Order Value (AOV)
What is Average Order Value (AOV)?
Average Order Value (AOV) measures the average total of every order placed over a set period. Increasing AOV is an effective strategy for boosting overall revenue.
Learn how you can leverage upselling techniques to improve AOV in our Shopify CRO Audit.
Back End
What is the Shopify Back End?
The 'back end' of a Shopify store refers to the administrative dashboard where store owners manage their operations, such as product listings, inventory, and order processing.
Our Shopify Development experts can help you streamline these processes.
Backorder
What is a Backorder?
A backorder occurs when customers order an item that is temporarily out of stock. This helps meet customer demand without losing a sale.
Our Shopify CRO Audit can help you optimize product availability and avoid stockouts.
Blog
What is a Blog in Shopify?
A blog is an online tool where businesses publish articles, insights, and updates. Shopify includes a built-in blogging feature, which can boost SEO, increase website traffic, and build brand loyalty.
Learn more about SEO strategies in our Shopify SEO Audit.
Bounce Rate
What is Bounce Rate?
Bounce rate measures the percentage of visitors who enter your site but leave without interacting further. A high bounce rate may indicate issues with content or user experience.
Improve your bounce rate with our Shopify CRO Audit.
B2B
What is B2B?
B2B (Business-to-Business) involves transactions between businesses, such as wholesale purchases. Shopify supports B2B with features for managing bulk orders and customer relationships.
Learn more in our Shopify Development services.
B2C
What is B2C?
B2C (Business-to-Consumer) refers to the process of selling products or services directly to individual customers. Shopify's B2C capabilities are ideal for merchants aiming to deliver a seamless shopping experience.
Improve your store's performance with our Shopify CRO Audit.
Buy Button
What is a Shopify Buy Button?
The Shopify Buy Button allows you to embed a purchase option on external websites or blogs, enabling customers to buy directly without leaving the page. It's a great way to expand sales channels.
For more optimization tips, check out our Shopify Development services.
Conversion Rate
What is Conversion Rate?
Conversion rate represents the percentage of visitors who complete a desired action, such as making a purchase.
Boost your conversion rate with our Shopify CRO Audit.
Cost of Goods Sold (COGS)
What is Cost of Goods Sold (COGS)?
COGS includes all direct costs related to producing or acquiring a product, such as materials and shipping. It’s important for calculating gross profit.
Manage COGS effectively with our Shopify Development services.