Glossary
Most common terms
Wholesale
What is Wholesale?
Wholesale refers to the sale of goods in large quantities at lower prices, typically to retailers who then sell them at a markup to end consumers.
Zero-Party Data
What is Zero-Party Data?
Zero-Party Data is information that customers intentionally share with a brand, such as preferences, feedback, or purchase intentions, used for creating personalized marketing strategies.
Klaviyo
What is Klaviyo?
Klaviyo is an email and SMS marketing platform designed to help eCommerce brands create personalized campaigns.
Split Testing
What is Split Testing?
Split Testing, also known as A/B Testing, compares two versions of a page or element to determine which performs better.
Customer Segmentation
What is Customer Segmentation?
Customer Segmentation involves grouping customers based on shared characteristics for targeted marketing.
CLV
What is CLV?
CLV, or Customer Lifetime Value, measures the total revenue a customer generates over their relationship with a business.
Shopify Scripts
What are Shopify Scripts?
Shopify Scripts are customizations for Shopify Plus stores that enhance the checkout process and customer experience.
LTV
What is LTV?
LTV, or Lifetime Value, refers to the total worth of a customer to a business over time.
Webhooks
What are Webhooks?
Webhooks are automated messages sent to a URL in response to specific events in Shopify, such as order creation.
Shopify POS
What is Shopify POS?
Shopify POS is a point-of-sale system that integrates in-store sales with an online Shopify store.
PIM
What is PIM?
PIM, or Product Information Management, is a system used to manage and distribute product data across channels.
Conversion Funnel
What is a Conversion Funnel?
A Conversion Funnel illustrates the steps a customer takes from awareness to making a purchase.