Glossary
Most common terms
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Wholesale
What is Wholesale?
Wholesale refers to the sale of goods in large quantities at lower prices, typically to retailers who then sell them at a markup to end consumers.
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Zero-Party Data
What is Zero-Party Data?
Zero-Party Data is information that customers intentionally share with a brand, such as preferences, feedback, or purchase intentions, used for creating personalized marketing strategies.
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Klaviyo
What is Klaviyo?
Klaviyo is an email and SMS marketing platform designed to help Ecommerce brands create personalized campaigns.
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Split Testing
What is Split Testing?
Split Testing, also known as A/B Testing, compares two versions of a page or element to determine which performs better.
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Customer Segmentation
What is Customer Segmentation?
Customer Segmentation involves grouping customers based on shared characteristics for targeted marketing.
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CLV
What is CLV?
CLV, or Customer Lifetime Value, measures the total revenue a customer generates over their relationship with a business.
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Shopify Scripts
What are Shopify Scripts?
Shopify Scripts are customizations for Shopify Plus stores that enhance the checkout process and customer experience.
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LTV
What is LTV?
LTV, or Lifetime Value, refers to the total worth of a customer to a business over time.
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Webhooks
What are Webhooks?
Webhooks are automated messages sent to a URL in response to specific events in Shopify, such as order creation.
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Shopify POS
What is Shopify POS?
Shopify POS is a point-of-sale system that integrates in-store sales with an online Shopify store.
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PIM
What is PIM?
PIM, or Product Information Management, is a system used to manage and distribute product data across channels.
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Conversion Funnel
What Is a Conversion Funnel?
A Conversion Funnel illustrates the steps a customer takes from awareness to making a purchase.
