Glossary
Most common terms
Hits
What are Hits?
The amount of users that have visited your site.
HTML
What is HTML?
HTML stands for 'HyperText Markup Language'. It is the standard language used to create and design documents on the web. HTML elements form the building blocks of all websites.
SEO
What is SEO? What does SEO stand for?
SEO stands for 'Search Engine Optimization'. It is the process of enhancing the visibility of a website in search engine results to increase the quantity and quality of organic traffic.
Our Shopify SEO Audit offers detailed insights on how to improve your store's SEO.
301 Redirect
What is a 301 Redirect?
This is when one URL has been permanently moved to another URL. When you create a new site, you may have traffic that goes to your old site, 301 Redirects will make sure that your old URLs are redirected to a corresponding page on the new site. For example, imagine you are a digital marketing company that offers SEO which has it's own page and therefore own URL on your old site, with a 301 this unique URL will redirect to the new landing page for SEO on your new site.
302 Redirect
What is a 302 Redirect?
Similarly to 301 Redirect, a URL has been moved to another URL but only temporarily. You tend to use these while your website is going through maintenance and you need to display a holding screen until it's complete.
404
What is a 404?
This one is simple. A 404 error page is when a webpage can not be found. Go Fish.
Above The Fold
What is Above The Fold?
Above The Fold refers to the part of the web page that is visible to users when the web page is first loaded. Naturally, users interact more with this part of the page than the lower part of the page as it is the first thing they see and it is not always made obvious that users need to scroll down for more information. Therefore, a site's Above the Fold is where the most important copy should be placed but it also needs to look attractive and enticing, so it should not be overcrowded with information. Basically, it is all about balance.
Collection
What is a Collection in Shopify?
A 'Collection' in Shopify refers to a grouping of products that are displayed together for easy browsing. Collections can be created manually or automatically based on specific conditions like price or topics.
Discover how to make the best use of collections in our Shopify CRO Audit.
Cart
What is a Cart in Shopify?
In Shopify, a cart is a temporary holding area for items that customers plan to purchase. It allows users to review, add, or remove products before proceeding to checkout.
Learn how to enhance your cart flow with our Shopify CRO Audit.
Checkout
What is Checkout in Shopify?
Checkout is the process where customers finalize their purchase by providing payment and shipping details. Shopify offers a secure and customizable checkout experience to ensure a smooth transaction process.
Find out how to optimize your checkout for more conversions in our Shopify CRO Audit.
Drawer
What is a Drawer in Shopify?
A 'Drawer' in Shopify is a sliding panel that appears from the side of the screen, commonly used to display content such as cart items or navigation menus without redirecting the user from the current page.
Enhance the UI/UX of your Shopify store with our Shopify Development services.
Dynamic Pricing
What is Dynamic Pricing?
Dynamic pricing refers to a strategy where prices are adjusted in real-time based on supply, demand, competitor pricing, and other market conditions. It is commonly used in eCommerce to maximize sales and profitability.