Glossary
Most common terms
User-Generated Content
What is User-Generated Content?
User-Generated Content (UGC) includes reviews, photos, or videos created by customers about a product or service. UGC builds trust and authenticity for eCommerce brands.
Funnel
What is a Funnel?
A marketing funnel represents the customer journey from awareness to conversion. It outlines the stages a user goes through before completing a desired action like purchasing a product.
Headless Commerce
What is Headless Commerce?
Headless Commerce separates the front-end and back-end of an eCommerce store, allowing businesses to customize the user experience without being tied to specific platform constraints.
Loyalty Program
What is a Loyalty Program?
A Loyalty Program is a rewards system designed to retain customers by incentivizing repeat purchases. Points, discounts, and exclusive offers are common incentives used in these programs.
Omnichannel Marketing
What is Omnichannel Marketing?
Omnichannel Marketing integrates multiple channels such as social media, email, and in-store experiences to create a seamless customer experience across all touchpoints.
Personalization
What is Personalization?
Personalization in eCommerce involves tailoring the shopping experience to individual customer preferences using data such as browsing history, purchase behavior, and demographics.
Product Feed
What is a Product Feed?
A Product Feed is a file or database that contains all the product information such as titles, descriptions, prices, and images, used for listing products on eCommerce platforms or advertising networks.
Retention Rate
What is Retention Rate?
Retention Rate is the percentage of customers who return to make repeat purchases over a specific period. High retention rates are crucial for the long-term success of eCommerce businesses.
SKU
What is an SKU?
SKU stands for Stock Keeping Unit, a unique identifier for each product variant in inventory management. It helps track and manage stock efficiently in eCommerce operations.
Upselling
What is Upselling?
Upselling is a sales technique used to encourage customers to purchase a higher-end product, an upgrade, or an add-on to increase the average order value.
UX/UI Design
What is UX/UI Design?
UX/UI Design focuses on creating intuitive and visually appealing interfaces that enhance the user experience and make navigation easier for eCommerce websites.
Variable Pricing
What is Variable Pricing?
Variable Pricing allows businesses to set different prices for the same product based on factors such as customer segments, location, or order volume.