How to Change Your Shopify Store Name and Domain
Looking to rebrand your Shopify store? Your store name represents your brand identity, and changing it might be necessary as your business evolves. Let this guide walk you through the process effectively.
“A thoughtfully chosen store name can make all the difference in brand recognition.”
Changing Your Store Name: Step by Step
The process of updating your Shopify store name is simple and straightforward:
- Navigate to Settings (bottom left corner)
- Click on General settings
- Locate the Store details section
- Type in your new store name
- Hit Save to confirm changes
“Take time to evaluate your rebranding strategy before making the switch.”
Domain Changes Explained
While store names are flexible, domains have different rules:
- Shopify subdomains require a new store to change
- Third-party custom domains offer more flexibility
- Running multiple stores is an option for brand separation
Store Name vs Domain: Key Differences
It’s important to understand these distinct elements:
- Store name: Your customer-facing brand identity
- Domain name: Your web address (yourstore.myshopify.com)
Managing SEO During Changes
Protect your search rankings when rebranding:
- Implement Shopify redirects properly
- Keep track of 301 redirects
- Update all external link sources
- Monitor SEO performance
Professional Assistance Available
Need help with your rebrand? Check out our Shopify Consultation page for expert guidance. For technical support, explore our Shopify Development page.
Our Shopify CRO agency specializes in store optimization and rebranding. For a detailed store assessment, try our Shopify website diagnostics service.
Final Thoughts
Changing your Shopify store name is a strategic move that deserves careful planning. While the technical process is easy, consider the broader impact on your business. For a smooth transition, consider our Shopify CRO Audit or Shopify SEO Audit services.
“View your store name change as a strategic step toward your business’s future.”
Glossary Terms in This Article
Quick reference definitions for industry terms used above.
- CRO CRO increases user conversions to maximize traffic ROI. Read full definition →
- Domain Name A Domain Name is a unique name for a website. Read full definition →
- SEO SEO means Search Engine Optimization for store visibility. Read full definition →
- 301 Redirect A 301 Redirect permanently moves traffic for SEO. Read full definition →