What is Cost Per Click?

While the phrase “The Best Things In Life Are Free” is a nice idea, when it comes to digital marketing nothing is free. When a company decides to set up a PPC Ad which would ideally include a keyword (that is searched frequently), they have to bid on a keyword which comes at a price, this price will then be charged by Google every time a user clicks on this ad, hence the term, Cost Per Click (CPC).

• Omnichannel Marketing

  What is Omnichannel Marketing?

  Definition of Omnichannel Marketing in Marketing,eCommerce,Sales: Omnichannel Marketing integrates multi-channels customer experiences.

• Personalization

  What is Personalization?

  Definition of Personalization in Marketing,eCommerce,Customer Experience: Personalization tailors shopping experiences to individual preferences.

• Product Feed

  What is a Product Feed?

  Definition of Product Feed in Shopify,eCommerce,Marketing: Product Feed contains structured product information for eCommerce.

• Retention Rate

  What is Retention Rate?

  Definition of Retention Rate in Marketing,eCommerce,Customer Retention: Retention Rate is the percentage of repeat customers over time.

• SKU

  What is an SKU?

  Definition of SKU in Shopify,eCommerce,Inventory Management: SKU is a unique identifier for product variants.

• Upselling

  What is Upselling?

  Definition of Upselling in Marketing,Sales,eCommerce: Upselling encourages customers to buy higher-value products.

• UX/UI Design

  What is UX/UI Design?

  Definition of UX/UI Design in Shopify,Web Design,eCommerce: UX/UI Design enhances user interaction and interface appeal.

• Variable Pricing

  What is Variable Pricing?

  Definition of Variable Pricing in eCommerce,Marketing,Pricing: Variable Pricing adjusts product prices based on market factors.

• Wholesale

  What is Wholesale?

  Definition of Wholesale in Shopify,eCommerce,Sales: Wholesale is the sale of goods in bulk at lower prices.

• Zero-Party Data

  What is Zero-Party Data?

  Definition of Zero-Party Data in Marketing,eCommerce,Data: Zero-Party Data is voluntarily shared customer information.