What is Cost Per Click?

While the phrase “The Best Things In Life Are Free” is a nice idea, when it comes to digital marketing nothing is free. When a company decides to set up a PPC Ad which would ideally include a keyword (that is searched frequently), they have to bid on a keyword which comes at a price, this price will then be charged by Google every time a user clicks on this ad, hence the term, Cost Per Click (CPC).

• Klaviyo

  What is Klaviyo?

  Definition of Klaviyo in Marketing,Email: Klaviyo is a marketing platform for email and SMS.

• Split Testing

  What is Split Testing?

  Definition of Split Testing in Conversion,Optimization: Split Testing compares versions for performance.

• Customer Segmentation

  What is Customer Segmentation?

  Definition of Customer Segmentation in Marketing,Customer Analysis: Customer Segmentation groups customers for targeting.

• CLV

  What is CLV?

  Definition of CLV in Analytics,Customer Retention: CLV is the total revenue from a customer over time.

• Shopify Scripts

  What are Shopify Scripts?

  Definition of Shopify Scripts in Shopify,Customization: Shopify Scripts customize checkout on Shopify Plus.

• LTV

  What is LTV?

  Definition of LTV in Customer Retention,Analytics: LTV is the total worth of a customer.

• Webhooks

  What are Webhooks?

  Definition of Webhooks in Shopify,Automation: Webhooks send automated event-based messages.

• Shopify POS

  What is Shopify POS?

  Definition of Shopify POS in Shopify,Sales: Shopify POS integrates in-store and online sales.

• PIM

  What is PIM?

  Definition of PIM in eCommerce,Product Management: PIM manages product data distribution.

• Conversion Funnel

  What is a Conversion Funnel?

  Definition of Conversion Funnel in Marketing,Conversion: Conversion Funnel shows steps to purchase.