What is Below The Fold?

Below The Fold

Yep, you guessed it! Below the Fold is the opposite to ‘Above the Fold’. It is the part of a webpage that is not instantly viewed by a user when a web page is first loaded unless they scroll down. However the fold is becoming less relevant, and although the smart move is to still place the most important information ‘Above the Fold’ many users are learning to scroll down.

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