What is Below The Fold?

Yep, you guessed it! Below the Fold is the opposite to ‘Above the Fold’. It is the part of a webpage that is not instantly viewed by a user when a web page is first loaded unless they scroll down. However the fold is becoming less relevant, and although the smart move is to still place the most important information ‘Above the Fold’ many users are learning to scroll down.

• Klaviyo

  What is Klaviyo?

  Definition of Klaviyo in Marketing,Email: Klaviyo is a marketing platform for email and SMS.

• Split Testing

  What is Split Testing?

  Definition of Split Testing in Conversion,Optimization: Split Testing compares versions for performance.

• Customer Segmentation

  What is Customer Segmentation?

  Definition of Customer Segmentation in Marketing,Customer Analysis: Customer Segmentation groups customers for targeting.

• CLV

  What is CLV?

  Definition of CLV in Analytics,Customer Retention: CLV is the total revenue from a customer over time.

• Shopify Scripts

  What are Shopify Scripts?

  Definition of Shopify Scripts in Shopify,Customization: Shopify Scripts customize checkout on Shopify Plus.

• LTV

  What is LTV?

  Definition of LTV in Customer Retention,Analytics: LTV is the total worth of a customer.

• Webhooks

  What are Webhooks?

  Definition of Webhooks in Shopify,Automation: Webhooks send automated event-based messages.

• Shopify POS

  What is Shopify POS?

  Definition of Shopify POS in Shopify,Sales: Shopify POS integrates in-store and online sales.

• PIM

  What is PIM?

  Definition of PIM in eCommerce,Product Management: PIM manages product data distribution.

• Conversion Funnel

  What is a Conversion Funnel?

  Definition of Conversion Funnel in Marketing,Conversion: Conversion Funnel shows steps to purchase.