What is an Algorithm?

Google uses various algorithms which impact on a site's position in Google’s search results. Google will analyse the words on your site and match them with the keyword phrases that are typed into Google’s search bar. From this analysis, Google determines the rank given to your page within that search result, which is why the copy on websites generally needs to be optimised, as no matter how good a website looks if it is not relevant to keywords then no one will be able to find it.

• Split Testing

  What is Split Testing?

  Definition of Split Testing in Conversion,Optimization: Split Testing compares versions for performance.

• Customer Segmentation

  What is Customer Segmentation?

  Definition of Customer Segmentation in Marketing,Customer Analysis: Customer Segmentation groups customers for targeting.

• CLV

  What is CLV?

  Definition of CLV in Analytics,Customer Retention: CLV is the total revenue from a customer over time.

• Shopify Scripts

  What are Shopify Scripts?

  Definition of Shopify Scripts in Shopify,Customization: Shopify Scripts customize checkout on Shopify Plus.

• LTV

  What is LTV?

  Definition of LTV in Customer Retention,Analytics: LTV is the total worth of a customer.

• Webhooks

  What are Webhooks?

  Definition of Webhooks in Shopify,Automation: Webhooks send automated event-based messages.

• Shopify POS

  What is Shopify POS?

  Definition of Shopify POS in Shopify,Sales: Shopify POS integrates in-store and online sales.

• PIM

  What is PIM?

  Definition of PIM in eCommerce,Product Management: PIM manages product data distribution.

• Conversion Funnel

  What is a Conversion Funnel?

  Definition of Conversion Funnel in Marketing,Conversion: Conversion Funnel shows steps to purchase.

• RFP

  What is an RFP?

  Definition of RFP in Business,CRO,Vendor Selection: An RFP is a document used to request bids from vendors.