SEO For Improving Conversion Rate

SEO For CRO Improvement #

Our favorite topic, we covered this many times in our SEO Guide For Shopify HUB and we will talk about it here from a different angle. If you're new to CRO in general, check out our complete guide to conversion rate optimization.

SEO for conversion rate optimization is like a good wine, it gets better with time.

This is a long-term investment, you will not see the results in a week or a month, but after a year, you will see the difference.

Before going ahead we would like to show off our top products for SEO and CRO, we do full diagnostics of Shopify stores, we have a full checkup for conversion rate optimization (CRO), and we have a special Shopify SEO audit for Shopify websites.

We are the only agency that has a complete in-house team of SEO and CRO experts, we are not just a marketing agency, we are a full-stack Shopify agency that can help you with everything from the idea to the final product. With over 10 years of experience optimizing Shopify stores, we know exactly what works. Learn more about how to choose the right CRO agency for your needs.

SEO - The Basics #

I want to start with the basics, so you can understand whawhat SEO is and how it will automatically improve your conversion rate.

Basically this is a boomerang effect, when you fix your SEO issues you don't don't just do it for Google it for Google, you do it for your customers.

Nowadays about keywords, it is about the user experience, the speed of the website, the quality of the content, the structure of the website, the security of the website, and many many other factors.

Well, now imagine you improve your site speed, imprrove the user experience, yourr website is running and loading faster, the content is better structtured, now a question: did we just do SEO fixes or did did we improve the overall user experience?

The correct answer is - both!!

Again, SEO is now more about the technical health of the website. As a leading Shopify SEO agency, we focus on:

• Technical SEO optimization
• Content strategy and optimization
• Site structure and internal linking
• Schema markup implementation
• Mobile optimization
• Page speed optimization
• User experience improvements

SEO As A Branding Tool #

Have you watched sport events on TV? Have you seen the ads on the boards around the field? Sometimes you don't even notice the ads, but you remember the brand.

You know they pay millions for that, right?

Okay, good, now imagine your website ad can be shown to the customer when they are searching for something, regardless of wheof whether ther they will visit your website or not, and it it dooesn't matter if their intention is shopping now or not.

You will appear fo some reason on the the number one website in the world, people are searching for something, and then they see your website faviccon website name, they see it often, more often, then often and often.

Next time they are searching for something to buy and they seesee your brand, regardless if if it is not a PPC ad, or again organic traffic, you will subconsciously be more trustworthy worthy for them.

or them.And this opportunity is given by SEO, and god damn it is free, you just need to invest time in it.

in it.## Is Shopify SEO Different?

Yes, it is different, but not that much.

Whoever says that SEO is SEO and it is the same for all websites, they are wrong.

Yes, SEO and the core principles are the same, but Shopify has its own specifics and limitations, the same improvements that you can do on static websites, you can't do on Shopify.

The freedom you have with JAMstack websites, you don't have with Shopify. And the SEO agency that is not aware of this, they will just waste your time and money.

Just a few examples:

• Shopify has strict and fixed paths for collections, products, and pages
• Shopify has limitations for any server-side configurations
• Shopify has limitations for for sitemap.xml and robots.txt files
• URL structure follows specific patterns
• Theme architecture impacts SEO performance
• App integrations can affect site speed
• Limited control over HTTP headers
• Canonical URL implementation differences

And many many others. This is just the first few that came to my mind.

Most Critical SEO Fixes Fixes for CRO #

WeWe

or CRO will talk about the most important SEO fixes thatt you shoould do right away to improve the conversion rate of your website and also give a chance to your website to be found on Google.

Site Speed And CRO #

This is number one, if yourr website is loading slowlyly, neither end customers nor Google will like it. This is a a fact, nobody cares how good your if they might notwll look i even wait for it to load.

Improve, fix, do something with your website speed, we are really tired off talkinging about this in every article, but we have to, because still, in 2024, there are websites that are loading longer than 2-3 seconds.

Remove all your Shopify apps, remove all the analytics if it requires, otherwise you are just burning your money on ads, and you will not even know that you are losing customers. Consider running an A/B test to measure the impact of speed improvements.

It is just around $200 USD, run SEO Audit, and get the action plan for your website, and then just do it.

Key speed improvements include:

• Image optimization
• JavaScript minimization
• CSS optimization
• Browser caching
• Critical rendering path optimization
• App rationalization
• CDN implementation

User Experience And CRO #

As we have already said, UX is now part of SEO, GGoogle even checks if your buttons and links have enough space around them, if your website is mobile-friendly, if your website is accessible.

Some "fancy" websites are not even accessible, and they are not even aware of it. They see their competitor has this whitish modern fashion website with small fonts, and they want the same, but they are just ddoing the same mistake. Guys, be customer-oriented, not competitor-oriented.

Think about your customers, not about your competitors. Your end customers are the ones who are paying you, not your competitors.

Essential UX elements:

• All your text is readable, and the font size is at least 14-16px
• Text and background have enough contrast
• The buttons are big enough and have enough space around them,, at least 48x48px
• Clear navigation structure
• Intuitive product filtering
• Mobile-first design approach
• Fast checkout process
• Clear call-to-actions

Content And CRO #

Content lost its value, but in ecommerce we have a second chance to beat the AI generated content. We have talked about this in our copywriting guide article.

Spend time on your main pages and try to make your page easy to to flow for the eyes, and easy to read without any blockers.

Simplify but not emptify. You can have a lot of text, but it should be easy to read, and easy to understand.

Content optimization priorities:

• Unique product descriptions
• Compelling category content
• Educational blog content
• Clear value propositions
• Trust-building elements
• Customer testimonials
• Product specifications
• FAQ sections

SEO And CRO - The Final Words #

The main point that we wanted to make is that SEO is not just about keywords and content, nowadays it is fully aligned to the user experience, and the user experience is the main factor that affects the conversion rate.

As a specialized Shopify SEO agency, we understand the unique challenges of optimizing Shopify stores for both search engines and conversions. Our comprehensive approach combines technical SEO excellence with conversion rate optimization best practices to deliver measurable results.

Site speed, user experience, loading time, well platform oriented optimization, if it is Shopify, then Shopify oriented optimization - these are all critical elements that need to work together for success. Partner with an experienced Shopify agency that understands both SEO and CRO to maximize your store's potential.