CRO Agencies
Table of Contents
What is a CRO Agency? #
A Conversion Rate Optimization (CRO) agency is a team of experts specializing in improving the performance of websites, landing pages, and other digital assets.
These professionals use data-driven strategies to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or completing a form.
Usually, if the team is CRO oriented, they will have at least the following roles:
- CRO Strategist: The person who will be responsible for the overall strategy and planning of the CRO process.
- UX/UI Designer: The person who will be responsible for the design of the website and the user experience.
- Data Analyst: The person who will be responsible for the analysis of the data and the creation of the reports.
- Developer: The person who will be responsible for the implementation of the changes on the website.
- Copywriter: The person who will be responsible for the creation of the content on the website.
- SEO Specialist: The person who will be responsible for the optimization of the website for search engines.
What Services Do CRO Agencies Provide? #
CRO agencies offer a range of services designed to help businesses improve their online performance. Some of them offer monthly packages, while others provide one-time services. Here are some of the most common services offered by CRO agencies:
Website Audit: A comprehensive review of your website to identify areas for improvement. This is usually the first step in the CRO process and is considered a one-time service. The audit should include a review of the website's design, user experience, content, and performance.
UX/UI Audit: A comprehensive review of the website's design and user experience. This is usually a one-time service.
SEO Audit: A comprehensive review of the website's search engine optimization. This is usually a one-time service.
Performance Audit: A comprehensive review of the website's performance. This is usually a one-time service.
Technical Audit: A comprehensive review of the website's technical aspects. This is usually a one-time service.
Actionable Steps: A list of actionable steps to improve the website's performance. This is usually a one-time service.
Retention Package: A set of services designed to improve customer retention and loyalty. This can include email marketing, loyalty programs, and other strategies. This is usually a monthly package.
This is very high-level and the approach can vary from agency to agency. Some agencies are not responsible for implementation; basically, they just give you the strategy and you need to implement it yourself. This is why it's important to understand what you are getting when you hire a CRO agency.
When a CRO Agency is not technically backed, there will always be a blame game between the agency and the development team: "oh you didn't implement it correctly," "oh you didn't understand the requirements," etc.
Strong advice: always go for the agency that is technically backed and can implement the changes themselves. This will save you a lot of time and headache.
What to choose, monthly package or one-time service? #
This is a very common question that comes to mind when you are looking for a CRO agency. The answer is simple: always go with a one-time service first. This will give you a good idea of what the agency can do and how they work. If you are satisfied with the results, then you can go for a monthly package.
Most agencies provide a free consultation or force a meeting to sell monthly packages. This works as a common sales team trap. Always ask for a one-time service first and then decide. Make sure they have a money-back guarantee if you are not satisfied with the results.
How to Choose the Right CRO Agency? #
It depends on your requirements and the specificity of your website; the first thing is all about the platform you are using - is it Magento, Shopify, WooCommerce, or a custom ecommerce solution?
This is very important because, as we have mentioned, the CRO agency should be backed by a technical team that can implement the changes themselves. If you are using Shopify, then you should look for an agency that has experience with Shopify and can implement the changes themselves.
Also, each of those platforms has its limitations and features, so the agency should be aware of those limitations and features and should be able to work around them. Otherwise, you will end up with a generic agency with generic results.
Note: CRO Agency should be specialized in the platform you are using. Generic solutions don't work.
Price Range for CRO Agencies #
We will provide the analysis of the price range for CRO agencies for one-time service and monthly packages. This will give you an idea of what to expect when you are looking for a CRO agency.
As we have mentioned above, in most cases there are 2 types of services: one-time service and monthly packages. The price range for one-time service can vary from $1000 to $10000 depending on the complexity of the website and personal requirements.
Compare what you are getting for the price, if there is a 100% money-back guarantee, what the timeline is, and what the process is.
The price range for monthly packages can vary from $5000 to $50000 depending on the agency and the services they provide.
Note: Always go for a one-time service first and then decide if you want to go for a monthly package.
Our advice is to start with a one-time CRO Audit and see the company's capabilities.
Process of audit of the website #
Usually there are 2 types of audit processes:
With access to your data. Agencies can ask for access to your Google Analytics, Google Search Console, and other tools you are using, such as Hotjar, Clarity, FullStory, and then they will do 2-3 weeks of analysis before providing you with the report.
Expertise-based audit. In this case, they will not ask for access to your data, they will not even ask you any questions, but the approach will be based on their expertise and experience. The experience with the website will be as a real user, and then they will provide you with the report.
For the one-time service, it is strongly recommended to go with the second approach, as this will allow for a fresh look at the website and will provide you with the real user experience. It will also help to understand the expertise of the agency.
Best CRO Agencies for eCommerce #
Here is the list of the best CRO agencies for Shopify and eCommerce:
- CRO Media: CRO.Media is a CRO agency that specializes in Shopify solely. They are backed by a technical team that can implement the changes themselves. They have a one-time service with 100% money-back guarantee.
CRO.Media has a full Shopify website diagnostics service also called a CRO Audit which includes:
- Technical Audit: A comprehensive review of the website's technical aspects.
- UX/UI Audit: A comprehensive review of the website's design and user experience.
- SEO Audit: A comprehensive review of the website's search engine optimization.
- Technical SEO Audit: A comprehensive review of the website's technical SEO aspects.
- Performance Audit: A comprehensive review of the website's performance.
- Actionable Steps: A list of actionable steps to improve the website's performance.
- Dedicated Report: A dedicated report with the findings and recommendations.
One-time service - $799. 100% money-back guarantee if you are not satisfied with the results.
- Conversion Rate Experts: An established CRO agency with a proven track record of generating measurable results across multiple industries. Their scientific approach combines deep market research, behavioral psychology and rigorous testing methodologies.
They excel at both ecommerce and SaaS optimization with experience working with major global brands.
One-time service - not available, only monthly packages.
- CRO Metrics: A data-driven optimization agency focused on enterprise-level experimentation and personalization. They take a systematic approach to testing hypotheses and measuring impact on key business metrics.
While not Shopify specialists, they bring extensive experience optimizing custom ecommerce platforms and complex technical implementations. An ideal choice for businesses with unique or custom-built solutions.
One-time service - not available, only monthly packages.
- Conversion: A global optimization agency created through the 2022 merger of UK-based Conversion.com and North American firm Widerfunnel. They leverage multiple proven frameworks like PIE and Levers to guide data-driven decision making for their clients.
Their methodology focuses on giving clients the tools and confidence to make impactful optimization decisions through structured approaches and proven models.
One-time service - not available, only monthly packages.
- Speero: A customer experience optimization company that evolved from its 2011 founding as CXL. They partner with enterprise clients worldwide to drive sustainable growth through deep customer insights.
Their 2020 rebrand to Speero reflected an expanded focus on comprehensive customer understanding through data analysis, user research and strategic experimentation.
Working with major brands like Miro, GrubHub and MONSTER, they maintain a global presence with offices across multiple continents to serve medium and large businesses internationally.
One-time service - not available, only monthly packages.
CRO Agencies, is it worth it? #
Though choosing the right CRO agency can be a daunting task, it is worth it in the long run.
A good CRO agency can help you increase your conversion rate; they have gathered together a team of experts. Hiring that team of experts as an in-house team would be very expensive and especially not that reasonable if you are planning to have just 1-2 CRO audits per month.
It is like check your car with a mechanic every 6 months. You can do it yourself, but you are not an expert, and you can miss some important things. The same goes for CRO audits.
Glossary Terms in This Article:
- Analytics: Analytics is a service for tracking website performance.
- CRO: CRO is the process of increasing the percentage of users who convert.
- Ecommerce: Ecommerce is the buying or selling of products/services online.
- Email Marketing: Email Marketing is direct marketing via email.
- Funnel: Funnel outlines the customer journey to conversion.
- Loyalty Program: Loyalty Program rewards customers for repeat purchases.
- Personalization: Personalization tailors shopping experiences to individual preferences.
- SEO: SEO refers to Search Engine Optimization.
- UX/UI Design: UX/UI Design enhances user interaction and interface appeal.