Shopify SEO Audit Example
This is an example of a Shopify SEO audit report based on skims.com website. It includes the minimum you will get.
SEO Audit Report
Breakdown of Shopify SEO Audit Report #
Below is a detailed breakdown of the SEO audit report.
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This is a dynamic report and can be updated or improved at any time.
This report summarizes the findings and provides specific actions, time estimates, and responsible parties for fixing the issues identified. These fixes are prioritized based on their impact on user experience, performance, and SEO.
1. Performance Enhancements #
Performance is crucial for user experience and SEO. This section outlines the key performance issues affecting the site and provides actionable steps to improve speed and efficiency.
Overview #
The site has a performance score of 76, indicating multiple areas for improvement in the speed and efficiency of the page. Issues like slow JavaScript execution, resource blocking, and large Largest Contentful Paint (LCP) times need to be addressed to optimize performance.
Actionable Points #
Reduce JavaScript Execution Time: JavaScript execution takes too long and impacts the First Contentful Paint (FCP). This results in a slow page load and interactive delays for users.
How to fix:
- Split large scripts into smaller chunks to make them easier to parse and execute.
- Defer non-essential scripts and use async attributes where possible.
- Minify and compress JavaScript files.
Estimated Time to Fix: 8 hours
Responsible: Front-end Developer
Optimize Image Loading (LCP): The LCP time is currently 4.0 seconds, which is higher than the recommended threshold. Optimizing images will significantly improve this metric and page load times.
How to fix:
- Implement lazy loading for images that are not visible on page load.
- Compress images and use modern formats such as WebP for better performance.
- Ensure that images are appropriately sized for mobile and desktop.
Estimated Time to Fix: 6 hours
Responsible: Developer
Eliminate Render-Blocking Resources: There are multiple CSS and JavaScript resources that block the page’s first paint, delaying the time it takes for the page to be visible to users.
How to fix:
- Inline critical CSS and defer non-essential CSS to improve page render time.
- Move JavaScript that is not needed immediately to be deferred or asynchronously loaded.
Estimated Time to Fix: 5 hours
Responsible: Front-end Developer
2. SEO Enhancements #
Overview #
While the website has an SEO score of 100, several technical issues were identified that could affect its search engine visibility. These issues include missing meta descriptions, broken links, and low text-to-HTML ratios.
Actionable Points #
Add Missing Meta Descriptions: There are 14 pages that lack meta descriptions. Meta descriptions are essential for enhancing click-through rates in search engines.
How to fix:
- Add unique and relevant meta descriptions for each page.
- Ensure descriptions are between 150-160 characters and contain primary keywords.
Estimated Time to Fix: 6 hours
Responsible: SEO Specialist
Fix Broken Internal Links: Broken links not only affect user experience but also negatively impact SEO rankings. There is 1 page with a 4XX status code and other internal broken links.
How to fix:
- Replace or remove broken internal links.
- Use a tool like Screaming Frog to identify all broken links across the site.
Estimated Time to Fix: 4 hours
Responsible: SEO Specialist
Improve Low Text-to-HTML Ratio: 82 pages have a low text-to-HTML ratio (under 10%). This indicates that the pages have too much code and too little content.
How to fix:
- Add more text content to pages with low text-to-HTML ratios. Focus on enriching product descriptions, blog content, or other valuable text.
- Optimize the structure of HTML to separate code and content efficiently.
Estimated Time to Fix: 10 hours
Responsible: Content Team
Fix Duplicate Meta Descriptions: There are 2 pages with duplicate meta descriptions. This can lead to search engines displaying irrelevant content and negatively affect rankings.
How to fix:
- Rewrite the meta descriptions on affected pages to make them unique and relevant.
Estimated Time to Fix: 3 hours
Responsible: SEO Specialist
3. Mobile Optimization #
Overview #
Mobile users experience slow load times and delayed interactivity, as indicated by the site's low mobile score. Critical issues include excessive blocking JavaScript, inefficient CSS, and large payload sizes.
Actionable Points #
Reduce JavaScript Blocking on Mobile: On mobile, JavaScript blocks page rendering, which increases load times and decreases interactivity.
How to fix:
- Defer non-essential JavaScript files using the async or defer attributes.
- Ensure that only critical JavaScript is loaded first, deferring others until after page load.
Estimated Time to Fix: 10 hours
Responsible: Mobile Developer
Optimize CSS for Mobile: Mobile optimization is hindered by inefficient CSS usage, which leads to longer rendering times.
How to fix:
- Minify CSS and defer non-critical CSS.
- Use media queries to load CSS specific to the device type (mobile, tablet, desktop).
Estimated Time to Fix: 6 hours
Responsible: Front-end Developer
4. Third-Party Resource Management #
Overview #
Third-party scripts are causing blocking issues and delays in page load times. Services like PayPal and Google Tag Manager are contributing to this, especially with third-party tracking and embedding.
Actionable Points #
Defer Third-Party Scripts: PayPal and other third-party scripts are blocking the page from fully loading. These scripts should be loaded only after the initial content has been rendered.
How to fix:
- Load non-essential third-party scripts asynchronously or defer them until after the page load.
- Review all third-party integrations and assess their impact on performance.
Estimated Time to Fix: 6 hours
Responsible: Back-end Developer
Minimize Third-Party Usage: Excessive use of third-party services can reduce page speed and user experience.
How to fix:
- Audit all third-party integrations to ensure they are necessary and efficient.
- Remove any redundant third-party services.
Estimated Time to Fix: 6 hours
Responsible: Back-end Developer
5. Accessibility Improvements #
Overview #
The site has an accessibility score of 90. There are minor issues that, if fixed, would enhance the site’s usability for all users, especially those relying on screen readers.
Actionable Points #
Fix Table Headers for Accessibility: There are tables without proper headers, which makes it difficult for screen readers to interpret the content.
How to fix:
- Add proper
<th>tags to define header cells in all tables.
- Add proper
Estimated Time to Fix: 4 hours
Responsible: Accessibility Specialist
Add Language Attributes: Missing
langattributes can cause issues for screen readers that interpret content incorrectly.How to fix:
- Ensure that all pages have the
langattribute set correctly (e.g.,lang="en"for English).
- Ensure that all pages have the
Estimated Time to Fix: 4 hours
Responsible: Front-end Developer
Implement Video Captions: Videos should have captions for users who are deaf or hard of hearing.
How to fix:
- Add synchronized captions to all videos.
Estimated Time to Fix: 6 hours
Responsible: Content Team
6. High-Priority Fixes Estimated Time #
The high-priority issues, including performance optimization, SEO enhancements, mobile optimization, and third-party resource management, are estimated to take 38 hours.
With a typical workday of 8 hours, this would take approximately 5 business days to address.
This detailed breakdown includes both low- and high-priority fixes, with time estimates and responsible roles for each task. Each action is linked to its expected impact on site performance, SEO, and accessibility. Let me know if you need further adjustments or additional details!
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