Shopify's Growth and Milestone Infographic

Infographic showing the growth and milestones of Shopify from its inception to the present day.

2006Shopify Launch

Shopify was launched as a simple e-commerce platform that allowed users to create their own online stores.

2009Shopify App Store

Introduced the Shopify App Store, allowing developers to create apps to extend Shopify's core functionality.

2013Shopify Payments

Launched Shopify Payments, enabling merchants to process payments directly through Shopify.

2015Shopify IPO

Shopify went public on the New York Stock Exchange (NYSE) under the ticker symbol "SHOP".

2017Shopify Plus

Shopify Plus was introduced as an enterprise solution for high-growth businesses, offering advanced features and scalability.

2019Shopify Fulfillment Network

Shopify expanded its ecosystem by launching the Shopify Fulfillment Network to streamline order fulfillment for merchants.

2020Explosion in E-commerce

Due to the COVID-19 pandemic, Shopify saw a massive increase in new merchants and total sales.

2021Shopify's Ecosystem Growth

Shopify App Store reached over 6,000 apps, offering extensive integrations for merchants.

2022Hydrogen & Oxygen

Launched Shopify Hydrogen for building custom storefronts and Shopify Oxygen for hosting Hydrogen apps.

2023Shopify Markets

Introduced Shopify Markets, simplifying cross-border commerce for global merchants.

2024Shopify's Continued Growth

Over 4 million merchants, more than $600 billion in GMV, and continued innovations in e-commerce.

2024Shopify Share Decline

In May 2024, Shopify share prices declined by the most in the stock's history after the company reported a surprise loss in the first quarter and warned that the sale of the logistics business would shrink revenue growth. Share prices recovered to February 2024 levels by October of that year, still below all-time highs in late 2021.

2025Shopify Moves to Nasdaq

On March 18, 2025, Shopify announced it would transfer its U.S. listing from the NYSE to the Nasdaq Global Select Market. Shopify began trading as a Nasdaq-listed security on March 31, and became a component of the Nasdaq-100 index on May 19 at the stock market open.

2025US-Canada Trade War

In 2025, Shopify founder and CEO Tobias Lütke criticized the federal Canadian government for its decision to impose retaliatory tariffs on the United States after President Donald Trump enacted 25% tariffs on Canadian goods. Lütke defended Trump's decision to put tariffs on Canada, saying, "Trump believes that Canada has not held its side of the bargain, and he set terms to prove that we still work together: get the borders under control and crack down on fentanyl dens." Shopify chief operating officer Kaz Nejatian also defended Trump's tariffs, writing, "Canada has turned a blind eye to being used as a training ground for foreign countries, gangs and terrorist groups."

Frequently Asked Questions About Shopify E-commerce

Find Answers About Shopify

Get answers to common questions about Shopify, Shopify's history, features, and more. Learn about Shopify's growth and milestones, Shopify Plus, the Shopify Plus Development, and other key aspects of the platform.

What is Shopify?
Shopify is a leading e-commerce platform that enables individuals and businesses to create, customize, and manage their own online stores. It offers a suite of tools for selling products and services online, including website building, payment processing, shipping, and analytics.
Who founded Shopify and when was it launched?
Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. It was launched as a simple e-commerce platform to help users easily set up their own online stores.
What is the Shopify App Store?
The Shopify App Store, introduced in 2009, is a marketplace where developers can create and sell apps that extend Shopify's core functionality. Merchants can use these apps to add new features, integrations, and customizations to their online stores. As of 2021, the App Store offers over 6,000 apps.
What is Shopify Payments?
Shopify Payments, launched in 2013, is Shopify's integrated payment processing solution. It allows merchants to accept payments directly through their Shopify stores without needing third-party payment gateways.
When did Shopify go public?
Shopify went public in 2015, listing on the New York Stock Exchange (NYSE) under the ticker symbol 'SHOP.'
What is Shopify Plus?
Shopify Plus, introduced in 2017, is an enterprise-level e-commerce solution designed for high-growth and high-volume businesses. It offers advanced features, greater scalability, dedicated support, and enhanced customization options.
What is the Shopify Fulfillment Network?
Launched in 2019, the Shopify Fulfillment Network is a service that helps merchants manage and fulfill orders more efficiently. It provides warehousing, shipping, and logistics solutions to streamline the order fulfillment process for Shopify merchants.
How did the COVID-19 pandemic affect Shopify?
In 2020, the COVID-19 pandemic led to a massive surge in e-commerce, resulting in a significant increase in new Shopify merchants and total sales processed through the platform.
How large is the Shopify App Store ecosystem?
By 2021, the Shopify App Store had grown to over 6,000 apps, offering a wide range of integrations and features for merchants to enhance their stores.
What are Shopify Hydrogen and Oxygen?
Shopify Hydrogen, launched in 2022, is a React-based framework for building custom storefronts, while Shopify Oxygen is a global hosting platform for Hydrogen apps. Together, they enable merchants and developers to create fast, unique, and scalable e-commerce experiences.
What is Shopify Markets?
Shopify Markets, introduced in 2023, is a feature that simplifies cross-border commerce for global merchants. It helps businesses expand into new markets, manage international sales, and reach customers around the world.
How many merchants use Shopify?
As of 2024, Shopify powers over 4 million merchants worldwide, ranging from small businesses to large enterprises.
How much Gross Merchandise Volume (GMV) does Shopify process?
Shopify processes over $600 billion in Gross Merchandise Volume (GMV) annually, making it one of the largest e-commerce platforms globally.
What happened to Shopify's share price in 2024?
In May 2024, Shopify's share price experienced its largest decline in history after the company reported a surprise loss in the first quarter and warned that the sale of its logistics business would slow revenue growth. By October 2024, share prices had recovered to February 2024 levels but remained below their all-time highs from late 2021.
What was Shopify's involvement in the 2025 US-Canada trade war?
In 2025, Shopify founder and CEO Tobias Lütke publicly criticized the Canadian government's decision to impose retaliatory tariffs on the United States after President Donald Trump enacted 25% tariffs on Canadian goods. Lütke defended Trump's decision, citing concerns about border control and fentanyl trafficking. Shopify COO Kaz Nejatian also supported the US tariffs, expressing concerns about Canada's approach to foreign threats.
What are some of Shopify's key milestones?
Key milestones in Shopify's history include its launch in 2006, the introduction of the Shopify App Store in 2009, Shopify Payments in 2013, going public in 2015, launching Shopify Plus in 2017, the Shopify Fulfillment Network in 2019, rapid growth during the 2020 e-commerce boom, the expansion of the App Store in 2021, the launch of Hydrogen and Oxygen in 2022, Shopify Markets in 2023, surpassing 4 million merchants and $600 billion GMV in 2024, and its involvement in major trade and economic events in 2024 and 2025.

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