Change Your Shopify Logo Link to a Product Page

Change Your Shopify Logo Link to a Product Page #

If you're running a Shopify store, you might want to link your logo to a product page instead of the homepage. This change can help draw attention to a featured product or boost sales for a specific item. Here’s a step-by-step guide to do it.

"Changing the logo link can help highlight a specific product, improving its visibility."

Step 1: Login to Shopify Admin Panel #

First, log in to your Shopify admin panel. Go to Online Store > Themes. Find your current theme and click Actions > Edit code.

In the theme files, locate the header section, usually named header.liquid. Inside, search for the code displaying your logo.

Step 2: Change the Destination Link #

To change the logo link, modify the href attribute. Instead of linking to the homepage, replace `` with the URL of your desired product page. For example, if you want to link to a product named "my-product-name", your code should look like this:

<a href="/products/my-product-name" class="header__logo-image"> {{ shop.brand.logo | image_url: width: 250 | image_tag }} </a>

Where to Find the Product URL #

To find the URL of your product, go to the product page in your Shopify admin panel. Copy the URL from the address bar and paste it into the href attribute in the code.

"A small tweak like changing the logo link can have a big impact on product visibility."

Step 3: Save and Preview Changes #

After editing the code, save the changes. Preview your theme to confirm the logo now links to the correct product page.

Keep in mind that many users expect the logo to take them back to the homepage. Ensure there’s still an easy way for customers to navigate back, such as a clear home button or link in your main menu.

Expert Help is Available #

If you're not comfortable with code, you can always reach out to a Shopify CRO agency for assistance. Making these kinds of changes might seem simple, but even small errors can cause problems.

For expert help, our Shopify Development page offers professional support for any customization needs.

Conclusion #

By making this simple change, you can boost the visibility of a specific product and improve the user experience. Linking your logo to a featured product can lead to higher engagement and more sales. Don't forget to monitor your store's performance after making this change to see if it aligns with your goals.

For more in-depth help, consider exploring our Shopify CRO Audit services. Our team can help make your Shopify store shine, improving everything from user flow to conversions.