Well, let's make this question more global and narrow down to the exact solution/example. We have an online store and we want people to buy our products. What is the most essential thing we need to do to make them buy? Of course, we need to make the buying process as easy as possible.
Let's narrow down more, people can't buy if they didn't add the product to the cart. So, the most essential thing we need to do is to make the add to cart button as visible as possible.
In most of the case, we bring a huge traffic to our website, we link the product page from all possible sources, but then in the product page we have just one tiny ATC and only one copy of it.
On mobile devices, it's even worse, because the screen is tall and people are scrolling down and they might even forget why they came here for.
The solution is simple, make the add to cart button sticky. It means that the button will be always visible on the screen, no matter how far the user scrolled down.
Whenever we pass the main static sticky ATC, we can show the second one, which will be sticky.
This sounds super simple, but it's super effective. You can read more about this and other ecommerce trends in our Shopify CRO Audit 2024 article.
For Shopify it is important to have in mind to hire a developer or an agency to do this for you. Our Shopify Development Services can help you with this implementation.
There are some apps that can do this, but they would impact on site speed, they might not be integrated as it should be. For more insights on optimizing your Shopify store, check out our Shopify Category Page Optimization CRO guide.
For Shopify Focused Agency it is about 1-2 hours job with fully integrated solution.
For custom solutions, it is about 2-4 hours job, depending on the complexity of the website. Learn more about conducting a CRO audit in our guide on conducting a CRO audit for Shopify.
The sticky add to cart button is the most essential CRO improvement for ecommerce stores in 2024. This simple yet powerful tactic can significantly impact your online store's performance, boosting conversions and enhancing user experience. Whether you're using Shopify or a custom solution, implementing a sticky add to cart button can help you increase sales and improve your website's overall performance. For more on how to track these improvements, see our guide on how to track conversion the simplest way.
All these mobile devices optimizations soon might become outdates as we are moving to the new era of AR and VR. Stay tuned for more updates on the future of ecommerce and how you can stay ahead of the curve.