How to Change Your Shopify Store Name and Domain #
Looking to rebrand your Shopify store? Your store name represents your brand identity, and changing it might be necessary as your business evolves. Let this guide walk you through the process effectively.
"A thoughtfully chosen store name can make all the difference in brand recognition."
Changing Your Store Name: Step by Step #
The process of updating your Shopify store name is simple and straightforward:
- Navigate to Settings (bottom left corner)
- Click on General settings
- Locate the Store details section
- Type in your new store name
- Hit Save to confirm changes
"Take time to evaluate your rebranding strategy before making the switch."
Domain Changes Explained #
While store names are flexible, domains have different rules:
- Shopify subdomains require a new store to change
- Third-party custom domains offer more flexibility
- Running multiple stores is an option for brand separation
Store Name vs Domain: Key Differences #
It's important to understand these distinct elements:
- Store name: Your customer-facing brand identity
- Domain name: Your web address (yourstore.myshopify.com)
Managing SEO During Changes #
Protect your search rankings when rebranding:
- Implement Shopify redirects properly
- Keep track of 301 redirects
- Update all external link sources
- Monitor SEO performance
Professional Assistance Available #
Need help with your rebrand? Check out our Shopify Consultation page for expert guidance. For technical support, explore our Shopify Development page.
Our Shopify CRO agency specializes in store optimization and rebranding. For a detailed store assessment, try our Shopify website diagnostics service.
Final Thoughts #
Changing your Shopify store name is a strategic move that deserves careful planning. While the technical process is easy, consider the broader impact on your business. For a smooth transition, consider our Shopify CRO Audit or Shopify SEO Audit services.
"View your store name change as a strategic step toward your business's future."
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Glossary Terms in This Article:
Frequently Asked Questions
Quick Answers for Change Shopify Store Name
- Can I change my Shopify store name?
- Yes, you can change your Shopify store name by going to **Settings > General > Store details** and entering your new store name. Click Save to apply the changes.
- Can I change my Shopify domain name?
- You cannot change your Shopify subdomain unless you create a new store. However, if you use a custom domain from a third-party provider, you may be able to change it through that provider.
- Will changing my store name affect SEO?
- When handled properly, changing your store name won't significantly impact SEO. Shopify provides tools for redirects to maintain your SEO ranking.
- What's the difference between store name and domain?
- Your store name is the brand name customers see, while the domain is your store's web address. Think of the store name as your brand identity and the domain as your digital location.
- Should I change my store name?
- Consider changing your store name if it no longer reflects your brand or product line. However, be aware that rebranding can affect your existing brand awareness and marketing efforts.