How to Change Your Shopify Store Name

Introduction #

Your Shopify store name is a key part of your brand. Sometimes, you might need to change it. This guide will show you how to change your Shopify store name and domain. We will also explain how to keep your SEO rankings safe.

If you're looking for expert help, our Shopify agency can assist you.

Shopify Store Name vs. Store Domain #

Your Shopify store name and domain are different things. The store name is what customers see on your site. It appears in the header, emails, and notifications.

The domain is your website's address, like www.yourstore.com. When you set up your Shopify store, you choose a store name. Shopify then creates a default domain like yourstore.myshopify.com.

You can buy a custom domain to match your store name. This makes your store look more professional and is easier for customers to remember.

Why Change Your Shopify Store Name? #

There are several reasons to change your store name.

Rebranding Your Store #

Sometimes, a new name fits your brand better. If you are rebranding, you might want a new store name. A rebrand can involve a new logo, colors, and messaging.

Expanding Your Business #

As your business grows, your old name might not fit anymore. If you start selling new products, a new name can help. For example, if your store was "Sally's Socks" but now you sell hats and scarves, you might choose a broader name.

Acquiring Another Store #

If you buy another store, you might want to merge the two. Changing the store name can help unite the brands. It signals to customers that the stores are now one.

Correcting a Misleading Name #

If your store name confuses customers, changing it can help. A clear name tells shoppers what you offer. If your name is similar to another business, changing it can prevent confusion.

How to Change Your Shopify Store Name #

Changing your store name is easy. Here are the steps.

1. In your Shopify admin, click on Settings at the bottom left.
2. Go to Store Details and click Edit in the Basic Information section.
3. Enter your new store name in the Store name field.
4. Update your Legal name of company if needed.
5. Click Save at the top right or bottom of the page.

Your new store name will now appear on your site, in emails, and in notifications.

How to Change Your Shopify Domain #

Changing your domain makes your store easier to find. Here's how to do it.

Buy a New Domain #

1. In Settings, go to Domains.
2. Click Buy new domain.
3. Enter the domain you want, like www.newstorename.com.
4. Follow the steps to purchase the domain.

Connect an Existing Domain #

If you already own a domain, you can connect it.

1. In Settings, go to Domains.
2. Click Connect existing domain.
3. Enter your domain and follow the instructions.

Set Your Primary Domain #

After adding the domain:

1. In the Domains page, click Change primary domain.
2. Select your new domain from the list.
3. Click Save.

Now, your store will use the new domain. Visitors to your old domain will be redirected.

Impact on SEO #

Changing your store name and domain can affect your SEO rankings. To avoid problems, follow these tips.

Set Up 301 Redirects #

A 301 redirect sends visitors from your old URL to the new one. This keeps your SEO rankings intact. Shopify automatically redirects traffic when you change your primary domain.

For custom redirects:

1. Go to Online Store > Navigation.
2. Click URL Redirects.
3. Click Create URL redirect.
4. Enter the old URL and the new URL.
5. Click Save redirect.

Our Shopify SEO audit can help identify areas to improve.

Update All Links #

Make sure to update links on your social media, newsletters, and other sites. This ensures customers find your new store.

• Social Media: Update your profiles and any posts with your store link.
• Email Marketing: Update templates and automated emails.
• Paid Ads: Update URLs in your campaigns.
• Partner Sites: Ask partners to update links to your store.

Notify Your Customers #

Tell your customers about the change. You can send an email or post on social media. Explain why you're changing the name and how it benefits them.

Be Careful When Changing Your Store Name #

Changing your store name is a big step. Think carefully before you do it. Consider the impact on your brand and customers.

If you need help, consider getting a Shopify consultation. Our experts can guide you through the process.

Our Shopify CRO audit can help you optimize your store during this process.

Customize Your Shopify Store #

After changing your name, you might want to update your store's look. This keeps your branding consistent.

We can help with Shopify development to make your store shine. From design updates to new features, we can assist.

Conclusion #

Changing your Shopify store name and domain can boost your brand. By following these steps, you can make the change smoothly. Remember to protect your SEO and inform your customers.

If you're looking for expert help, our Shopify agency can assist you.