What is the Shopify App Store?

The Shopify App Store is a marketplace offering over 8,000 apps to extend your store's capabilities, ranging from marketing tools to customer service solutions.

We cover some must-have apps in our Shopify CRO Audit guide.

• Average Order Value (AOV)

  What is Average Order Value (AOV)?

  Defenition of Average Order Value (AOV) in Shopify,eCommerce,Metrics: AOV is the average value of every order in Shopify.

• Back End

  What is the Shopify Back End?

  Defenition of Back End in Shopify,Web Development,eCommerce: The Shopify Back End is the administrative dashboard.

• Backorder

  What is a Backorder?

  Defenition of Backorder in Shopify,Inventory,eCommerce: Backorder is an order for an out-of-stock item in Shopify.

• Blog

  What is a Blog in Shopify?

  Defenition of Blog in Shopify,SEO,Content Marketing: Blog is an online tool for publishing articles in Shopify.

• Bounce Rate

  What is Bounce Rate?

  Defenition of Bounce Rate in Shopify,SEO,Web Analytics: Bounce Rate is the percentage of visitors who leave without interacting.

• B2B

  What is B2B?

  Defenition of B2B in Shopify,Business,Wholesale: B2B refers to business-to-business transactions.

• B2C

  What is B2C?

  Defenition of B2C in Shopify,eCommerce,Consumer Sales: B2C refers to business-to-consumer transactions.

• Buy Button

  What is a Shopify Buy Button?

  Defenition of Buy Button in Shopify,Sales Channels,Integration: Buy Button lets you embed purchase options on external sites.

• Conversion Rate

  What is Conversion Rate?

  Defenition of Conversion Rate in Shopify,eCommerce,Metrics: Conversion Rate is the percentage of visitors who take action.

• Cost of Goods Sold (COGS)

  What is Cost of Goods Sold (COGS)?

  Defenition of Cost of Goods Sold (COGS) in Shopify,Inventory,Accounting: COGS includes direct costs of producing or acquiring a product.