What is Analytics?
Analytics
Is digital marketers right hand man (or woman!). It is a free service from Google that allows companies and agencies to keep up to date with various statistics and analytics, such as the amount of traffic that a website has, conversion rates and so on. Basically, Google Analytics is your saviour, it puts all of the important information in one place allowing you to see how your website is performing.
For more insights on optimizing your Shopify store, check out our SEO Shopify guide.
Other Terms
Similar terms that you might find interesting
Omnichannel Marketing
What is Omnichannel Marketing?
Definition of Omnichannel Marketing in Marketing,eCommerce,Sales: Omnichannel Marketing integrates multi-channels customer experiences.
Personalization
What is Personalization?
Definition of Personalization in Marketing,eCommerce,Customer Experience: Personalization tailors shopping experiences to individual preferences.
Product Feed
What is a Product Feed?
Definition of Product Feed in Shopify,eCommerce,Marketing: Product Feed contains structured product information for eCommerce.
Retention Rate
What is Retention Rate?
Definition of Retention Rate in Marketing,eCommerce,Customer Retention: Retention Rate is the percentage of repeat customers over time.
SKU
What is an SKU?
Definition of SKU in Shopify,eCommerce,Inventory Management: SKU is a unique identifier for product variants.
Upselling
What is Upselling?
Definition of Upselling in Marketing,Sales,eCommerce: Upselling encourages customers to buy higher-value products.
UX/UI Design
What is UX/UI Design?
Definition of UX/UI Design in Shopify,Web Design,eCommerce: UX/UI Design enhances user interaction and interface appeal.
Variable Pricing
What is Variable Pricing?
Definition of Variable Pricing in eCommerce,Marketing,Pricing: Variable Pricing adjusts product prices based on market factors.
Wholesale
What is Wholesale?
Definition of Wholesale in Shopify,eCommerce,Sales: Wholesale is the sale of goods in bulk at lower prices.
Zero-Party Data
What is Zero-Party Data?
Definition of Zero-Party Data in Marketing,eCommerce,Data: Zero-Party Data is voluntarily shared customer information.