What is Analytics?

Is digital marketers right hand man (or woman!). It is a free service from Google that allows companies and agencies to keep up to date with various statistics and analytics, such as the amount of traffic that a website has, conversion rates and so on. Basically, Google Analytics is your saviour, it puts all of the important information in one place allowing you to see how your website is performing.

For more insights on optimizing your Shopify store, check out our SEO Shopify guide.

• Split Testing

  What is Split Testing?

  Definition of Split Testing in Conversion,Optimization: Split Testing compares versions for performance.

• Customer Segmentation

  What is Customer Segmentation?

  Definition of Customer Segmentation in Marketing,Customer Analysis: Customer Segmentation groups customers for targeting.

• CLV

  What is CLV?

  Definition of CLV in Analytics,Customer Retention: CLV is the total revenue from a customer over time.

• Shopify Scripts

  What are Shopify Scripts?

  Definition of Shopify Scripts in Shopify,Customization: Shopify Scripts customize checkout on Shopify Plus.

• LTV

  What is LTV?

  Definition of LTV in Customer Retention,Analytics: LTV is the total worth of a customer.

• Webhooks

  What are Webhooks?

  Definition of Webhooks in Shopify,Automation: Webhooks send automated event-based messages.

• Shopify POS

  What is Shopify POS?

  Definition of Shopify POS in Shopify,Sales: Shopify POS integrates in-store and online sales.

• PIM

  What is PIM?

  Definition of PIM in eCommerce,Product Management: PIM manages product data distribution.

• Conversion Funnel

  What is a Conversion Funnel?

  Definition of Conversion Funnel in Marketing,Conversion: Conversion Funnel shows steps to purchase.

• RFP

  What is an RFP?

  Definition of RFP in Business,CRO,Vendor Selection: An RFP is a document used to request bids from vendors.