What is Analytics?

Analytics

Is digital marketers right hand man (or woman!). It is a free service from Google that allows companies and agencies to keep up to date with various statistics and analytics, such as the amount of traffic that a website has, conversion rates and so on. Basically, Google Analytics is your saviour, it puts all of the important information in one place allowing you to see how your website is performing.

For more insights on optimizing your Shopify store, check out our SEO Shopify guide.

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