What is an Abandoned Cart?

An abandoned cart occurs when a potential customer adds items to their online shopping cart but exits the process without completing the purchase. For Shopify store owners, understanding the causes of cart abandonment is key to improving the customer journey and boosting conversions.

Learn more in our Shopify CRO Audit to optimize your checkout experience.

• Average Order Value (AOV)

  What is Average Order Value (AOV)?

  Defenition of Average Order Value (AOV) in Shopify,eCommerce,Metrics: AOV is the average value of every order in Shopify.

• Back End

  What is the Shopify Back End?

  Defenition of Back End in Shopify,Web Development,eCommerce: The Shopify Back End is the administrative dashboard.

• Backorder

  What is a Backorder?

  Defenition of Backorder in Shopify,Inventory,eCommerce: Backorder is an order for an out-of-stock item in Shopify.

• Blog

  What is a Blog in Shopify?

  Defenition of Blog in Shopify,SEO,Content Marketing: Blog is an online tool for publishing articles in Shopify.

• Bounce Rate

  What is Bounce Rate?

  Defenition of Bounce Rate in Shopify,SEO,Web Analytics: Bounce Rate is the percentage of visitors who leave without interacting.

• B2B

  What is B2B?

  Defenition of B2B in Shopify,Business,Wholesale: B2B refers to business-to-business transactions.

• B2C

  What is B2C?

  Defenition of B2C in Shopify,eCommerce,Consumer Sales: B2C refers to business-to-consumer transactions.

• Buy Button

  What is a Shopify Buy Button?

  Defenition of Buy Button in Shopify,Sales Channels,Integration: Buy Button lets you embed purchase options on external sites.

• Conversion Rate

  What is Conversion Rate?

  Defenition of Conversion Rate in Shopify,eCommerce,Metrics: Conversion Rate is the percentage of visitors who take action.

• Cost of Goods Sold (COGS)

  What is Cost of Goods Sold (COGS)?

  Defenition of Cost of Goods Sold (COGS) in Shopify,Inventory,Accounting: COGS includes direct costs of producing or acquiring a product.