Better insights with category-specific return reasons
Understanding why customers return products is key to improving your business. We've enhanced return reasons to give you richer, more actionable data about every return.
What's new
When processing returns, you'll now see suggested return reasons that are specific to the product being returned. Instead of generic options, you'll get relevant choices for each product category—like "Too big" or "Too small" for apparel, or "Taste," "Style," and "Weight" for items where those attributes matter.
These suggestions are powered by Shopify's Standard Product Taxonomy and are available everywhere you process returns:
- Shopify admin
- Point of Sale (POS)
- Shopify self-serve returns
- The Shop app
Why it matters
Better return reasons mean better data. With more specific and consistent return information, you can:
- Reduce future returns by addressing product issues faster (like sizing problems or quality concerns)
- Make informed decisions about inventory and product development
Return reasons are localized and standardized across your sales channels, so you'll get consistent insights whether returns happen online, in-store, or through self-serve customer accounts.
Getting started
Enhanced return reasons are available automatically—no setup needed. Buyers will see these new, product-specific options when creating returns through self-serve returns or the Shop app, while staff will see them in Shopify admin and POS. Simply process returns as usual to benefit from improved insights.
