How We Really Work: No Black Box, No Mysteries #
Most agencies keep you in the dark. They disappear for weeks, send occasional "we're making progress" emails, and suddenly reappear with a finished project that may or may not be what you wanted.
We do the exact opposite.
When you work with CRO Media, whether it's a website redesign, creating a site from scratch, or ongoing optimization work, you're not just a client receiving updates—you're part of our team environment.
Eliminating the Client-Agency Gap #
The biggest problem in the agency world isn't skill—it's the invisible wall between "us" and "them." Clients on one side, agency on the other. Information gets filtered, decisions get delayed, and misunderstandings multiply.
We've completely eliminated this gap.
Instead of two separate teams trying to coordinate, you become part of our team from day one. You see what we see, know what we know, and work alongside us as if you were sitting in our office.
The Traditional Agency Problem: #
- Client sends request → Agency interprets → Work happens in isolation → Results delivered → Client provides feedback → Back and forth continues
- Result: Weeks of miscommunication, revisions, and frustration
The CRO Media Solution: #
- Client and team work together → Real-time collaboration → Immediate feedback → Instant adjustments → Perfect results
- Result: No misunderstandings, no delays, no surprises
Here's exactly how it works, step by step.
Step 1: You Join Our Workspace (Not the Other Way Around) #
The moment you decide to work with us, something different happens. Instead of us disappearing into our internal systems to "work on your project," we invite you into ours.
Within 24 hours, you'll receive an invitation to our Asana workspace. Not a client portal, not a simplified dashboard—our actual project management environment where our team operates daily.
What This Means for You: #
- Real-time visibility: See exactly what we're working on, when
- Direct communication: Talk to your developer, designer, or strategist without going through intermediaries
- Complete transparency: View task progress, deadlines, and any roadblocks immediately
Why we do this: We learned that the biggest frustration clients have is not knowing what's happening. By bringing you into our workspace, that problem disappears completely.
What Happens After You Accept the Asana Invitation #
Once you're in our Asana workspace, here's what you'll see immediately:
Your Project Dashboard:
- A welcome task with your project overview and timeline
- Your dedicated team members already assigned
- Initial discovery tasks waiting for your input
- A clear project roadmap with milestones
First 24 Hours in Asana:
- Welcome orientation task: Step-by-step guide to using our workspace
- Team introductions: Meet your developer, designer, and project manager
- Project kickoff scheduling: Calendar link to book your strategy call
- Discovery questionnaire: Tasks for you to complete with project details
- Slack channel access: Direct invitation to your dedicated project Slack channel for instant communication
Your Client Permissions:
- View all tasks related to your project
- Comment on any task or discussion
- Submit new requests directly
- Access all project files and assets
- See real-time progress updates
- Review and approve deliverables
You're not just observing—you're actively participating from minute one.
Step 2: Meet Your Dedicated Team #
Unlike agencies that assign random people to your project, you get a dedicated team that knows your business inside and out.
This isn't a shared resource pool—it's YOUR team.
Your Core Team Includes: #
- Project Manager: Your main point of contact and strategic guide
- Shopify Developer: The technical expert handling all development work
- UX/UI Designer: Focused on making your site both beautiful and conversion-optimized
- CRO Strategist: (For growth plans) Data-driven optimization specialist
The key difference: These aren't agency employees working on your project—they become an extension of your business. They learn your brand voice, understand your customers, and think like internal team members.
Our Technical Strength: Clean, Optimized Development #
What sets our technical team apart isn't just coding skills—it's our approach to building Shopify stores that perform exceptionally without unnecessary bloat.
Our Development Philosophy:
- SEO-optimized from the ground up: Every line of code considers search engine performance
- App-free solutions: We build custom features instead of relying on expensive monthly subscriptions
- Clean, efficient code: Fast-loading stores that convert better
- No hidden agendas: We don't promote apps for profit—we build what you actually need
What This Means for Your Budget: Most agencies install 10-15 apps that cost $20-200/month each. You end up paying $200-2000/month in app subscriptions for features that could be built once.
Our approach saves you thousands:
- Custom checkout optimizations instead of $100/month checkout apps
- Built-in SEO features instead of $50/month SEO apps
- Custom analytics instead of $200/month tracking apps
- Native performance optimization instead of $80/month speed apps
Example: Recent client savings:
- Before: $1,200/month in app subscriptions
- After: $0/month in unnecessary apps
- Annual savings: $14,400 + better performance + better SEO
In Asana, you'll see:
- Team member profiles and roles
- Who's assigned to which tasks
- Individual workloads and availability
- Direct message threads with each team member
- Technical decision explanations for every custom solution
No More "Client vs Agency" Mentality #
Traditional agencies operate with separation:
- Internal team discussions you can't see
- Decisions made without your input
- Information filtered through account managers
- "We'll get back to you" responses
CRO Media operates as one unified team:
- You're included in all relevant discussions
- Decisions made together in real-time
- Direct access to every team member
- Immediate answers and clarifications
The First Week: #
- Kickoff call (scheduled within 48 hours)
- Strategy session to understand your goals and requirements
- Technical audit of your current setup (if applicable)
- Project roadmap created and shared in Asana based on your needs
- First tasks assigned and work begins immediately
Your Asana Onboarding Experience #
Day 1: Getting Oriented When you first log into Asana, you'll find a personalized onboarding sequence:
- "Start Here" task: Your roadmap for the first week
- Team member cards: Photos, roles, and direct contact info
- Project timeline: Visual overview of all phases
- Quick wins section: Immediate tasks we can complete
Day 2-3: Active Participation You're not just watching—you're contributing:
- Complete discovery questionnaires directly in tasks
- Upload brand assets, existing designs, and reference materials
- Review and comment on initial strategy documents
- Schedule your weekly check-in calls
Day 4-7: Seeing Progress Watch your project come to life:
- See competitor analysis results as they're completed
- Review wireframes and provide feedback in real-time
- Approve project scope and timeline adjustments
- Submit additional requests or modifications
What Makes This Different: Most agencies ask you to fill out a lengthy briefing document and then disappear. We break everything into bite-sized tasks you complete at your own pace, with immediate feedback and clarification when needed.
Step 3: How We Handle Your Project (Regardless of Type) #
Whether you're working with us on a complete website redesign, ongoing support, optimization work, or custom development, the process remains the same: complete transparency and real-time collaboration.
Your Project in Asana #
What you'll see regardless of project type:
- Clear project phases and milestones
- Real-time task progress and completion
- Technical explanations for every decision
- Preview links and testing results
- Direct feedback loops with your team
For Website Projects: #
Discovery & Planning Phase:
- Competitor analysis and strategy development
- Technical requirements and scope definition
- Design wireframes and user experience planning
- Timeline creation with clear milestones
Development & Implementation:
- Custom code development (no expensive apps)
- Real-time progress updates and preview links
- Testing and quality assurance processes
- Your direct involvement in feedback and approvals
For Ongoing Support & Retainers: #
Monthly Planning:
- Priority task identification and scheduling
- Performance monitoring and optimization opportunities
- Regular maintenance and security updates
- Strategic improvement recommendations
Daily Operations:
- Task completion as you submit them
- Bug fixes and technical improvements
- Content updates and design tweaks
- Performance monitoring and reporting
Our Development Philosophy (All Projects): #
Unlike other agencies that install expensive apps for every feature, we build everything custom. You'll see exactly how we:
- Create SEO-optimized code that loads faster than app-heavy stores
- Build custom solutions instead of relying on monthly subscriptions
- Optimize every element for search engines and conversions
- Ensure your store remains efficient and performant
In Asana, you always see:
- Technical decision explanations and reasoning
- Cost comparisons: "Custom solution vs app alternative"
- Performance improvements and testing results
- Complete task breakdowns with progress tracking
- Real-time bug reports and resolution status
Step 4: The Daily Operations (What Most Agencies Hide) #
Here's what makes our process different: you see everything we do, as we do it.
No more wondering "What are they working on today?"
Complete Transparency in Daily Work #
Traditional agency approach:
- Team works behind closed doors
- Client gets weekly updates (maybe)
- No visibility into daily priorities
- Questions answered "when we have time"
CRO Media approach:
- You see our daily standup priorities
- Real-time task updates throughout the day
- Immediate visibility into any blockers
- Direct communication with whoever is working on your project
Morning Standup (9 AM EST) #
Our team reviews the day's priorities in Asana. You can see:
- What each team member is working on today
- Any blockers or dependencies
- Updated timelines for your tasks
You're not just informed—you're included. If priorities need to shift or you have urgent requests, you can adjust our daily plan in real-time.
Task Management System #
When you submit a new task:
- It appears in Asana within minutes
- Gets assigned to the right team member
- Receives an estimated completion time
- Shows up in our daily workflow
- Updates you automatically as progress is made
Types of tasks we handle:
- Bug fixes and technical issues
- Design tweaks and improvements
- New feature requests
- Performance optimizations
- Content updates
- SEO improvements
How You Interact with Tasks in Asana #
Submitting New Requests: Instead of sending emails that get lost, you create tasks directly in Asana:
- Click "Add Task" in your project
- Describe what you need (with screenshots if helpful)
- Set priority level (urgent, high, normal, low)
- Tag relevant team members
- Attach any necessary files or references
Providing Feedback on Work: When we complete tasks, you get notifications with preview links:
- Review the work directly in your browser
- Comment on specific elements or provide general feedback
- Request changes by creating subtasks
- Approve work to move it to the next phase
Tracking Progress: Every task shows:
- Current status (not started, in progress, waiting for review, completed)
- Who's working on it and estimated completion time
- Any dependencies or blockers
- Complete activity history with timestamps
Example Client Interaction:
Task: "Update homepage hero image" Your comment: "Love the new image! Can we make the text a bit larger for mobile?" Developer response: "Absolutely! I'll adjust the mobile typography. ETA: 2 hours" Status update: "Mobile text sizing updated - preview link attached" Your approval: "Perfect! Approved for launch"
Communication Protocols #
For quick questions: Direct Slack access to your project manager For task-related discussions: Asana comments with full context For strategic conversations: Weekly scheduled calls For urgent issues: Emergency contact within 2 hours
Your Direct Slack Access: 24/7 Communication #
Beyond Asana, every client gets immediate access to our dedicated Slack channel. This isn't a general support channel—it's your private line to your project team.
What Slack Is Perfect For:
- Urgent questions that need immediate answers
- Quick clarifications on tasks or feedback
- "Hey, can you look at this real quick?" moments
- Time-sensitive issues or opportunities
- Informal brainstorming and ideas
24/7 Availability: While our main working hours are 9 AM - 6 PM EST, someone from your team is always monitoring Slack. Need something urgent at 9 PM? Get a response within hours, not the next business day.
How It Works:
- Your dedicated channel: Just you and your project team
- Instant notifications: Your team gets alerts immediately
- Quick responses: Most Slack messages get replies within 15-30 minutes during business hours
- Emergency escalation: Mark urgent issues with @channel for immediate attention
Example Slack Conversations:
You: "Quick question - can we make the checkout button bigger? Seeing low conversions" PM: "Absolutely! I'll have our developer increase the size by 20% and test. Should be ready in an hour" You: "Site seems slow today, is there an issue?" Developer: "Checking now... found the problem, CDN cache was stale. Fixed! Should be fast again" You: "Love the new design! Can we use this style on the product pages too?" Designer: "Great idea! I'll create some variations and post them in Asana for feedback"
Slack + Asana = Perfect Communication:
- Slack: Quick questions, urgent issues, brainstorming
- Asana: Formal requests, detailed feedback, project tracking
- Weekly calls: Strategic planning and progress reviews
Breaking Down the Traditional Barriers #
Most agencies create artificial separation:
- "Contact your account manager first"
- "We'll discuss internally and get back to you"
- "Let us handle the technical details"
- "You'll see the results when we're done"
We eliminate all barriers:
- Talk directly to your developer, designer, or strategist
- Join discussions as they happen, not after decisions are made
- Understand the "why" behind every technical decision
- See work in progress, not just final deliverables
Real example of eliminated barriers:
Traditional Agency: You → Account Manager → Internal Discussion → Developer → Work Done → Review → Account Manager → You Timeline: 2-3 days for simple requests CRO Media: You → Developer (directly in Slack/Asana) → Work Done → Immediate Review Timeline: 2-3 hours for simple requests
Step 5: Weekly Check-ins (Not Just Status Updates) #
Every week, you get a 30-minute strategy call with your project manager. But these aren't typical "status update" calls.
What We Cover: #
- Completed work review: See exactly what was finished
- Performance metrics: How changes are affecting your site
- Upcoming priorities: What's planned for next week
- Strategic adjustments: Any pivots needed based on data
- New opportunities: Additional optimizations we've identified
The Asana Connection: #
Before each call, you can review everything in Asana:
- Completed tasks from the week
- Performance data and screenshots
- Next week's planned work
- Any questions or concerns from your side
This makes our calls strategic rather than informational.
Step 6: Quality Control and Testing #
Unlike agencies that test everything internally and only show you finished work, we involve you in our QA process.
What You'll See: #
- Testing checklists as they're completed
- Bug reports and their fixes in real-time
- Performance test results with before/after comparisons
- Mobile responsiveness checks across devices
- Browser compatibility testing results
Your Role: #
- Review preview links as features are completed
- Test functionality on your devices
- Provide feedback immediately through Asana
- Approve changes before they go live
Why this matters: Catching issues early prevents launch delays and ensures the final product matches your expectations exactly.
Step 7: Post-Launch Support (The Part Most Agencies Forget) #
Launch day isn't the end—it's the beginning of optimization.
First 48 Hours: #
- Real-time monitoring of site performance
- Quick fixes for any issues that emerge
- Analytics setup and baseline establishment
- Initial performance report in Asana
First Month: #
- Weekly performance reviews
- User behavior analysis
- Conversion tracking setup
- Optimization recommendations
- A/B testing implementation (for growth plans)
You see all of this happening in Asana, with data, screenshots, and actionable insights.
What This Transparency Really Means for You #
No More Client-Agency Gap #
The traditional "us vs them" dynamic disappears completely. You become part of our team, and we become an extension of yours. No more filtered communication or delayed responses.
No More Anxiety #
You'll never wonder "what are they working on?" or "when will this be done?" Everything is visible, tracked, and updated in real-time.
Better Results #
When you're part of the process, you can provide feedback immediately rather than after weeks of work in the wrong direction.
True Collaboration #
Instead of being a client waiting for deliverables, you become a team member contributing to the project's success.
Faster Problem-Solving #
Issues get resolved in hours, not days, because communication is direct and context is shared.
No Surprises #
Budget changes, timeline adjustments, or scope modifications are discussed and approved in real-time through Asana.
Dedicated Team That Knows Your Business #
Your team learns your brand, understands your goals, and works with the same dedication as internal employees—because that's exactly what they become.
Technical Excellence That Saves You Money #
Our development approach saves clients thousands in monthly app subscriptions while delivering superior performance:
- Custom-built features instead of expensive app dependencies
- SEO-optimized code that ranks better than template-heavy competitors
- App-free architecture that loads faster and converts better
- Transparent technical decisions visible in every Asana task
Every Project Type, Same Transparent Process #
Whether you're working with us on:
- Website development and redesigns: Full process visibility from planning to launch
- Ongoing support and maintenance: See every task, fix, and improvement as it happens
- Performance optimization projects: Watch tests, analyze results, and implement changes together
- Custom development work: Full team coordination visible in one shared workspace
- Monthly retainer support: Daily task management and strategic planning in real-time
The process remains the same: complete transparency, real-time collaboration, and you as an integral part of the team.
Ready to Experience the Difference? #
Most agencies will tell you about their process. We show you our process by making you part of it from day one.
The choice is simple:
- Traditional Agency: Stay separated, wait for updates, hope for the best
- CRO Media: Join our team, see everything happen, guide the process
No more black boxes. No more waiting for updates. No more wondering what's happening with your project.
Want to see exactly how we work? Start your project today and get invited into our Asana workspace within 24 hours. You'll experience the difference immediately.
Already have a project in mind? Schedule a consultation to discuss your needs and see our process in action.
Need ongoing support? Check out our retainer services where this transparent collaboration becomes your daily reality.
The choice is simple: work with an agency that keeps you separated, or join a team that makes you part of the process from minute one.
Shopify for $1/month + Earn 1% of all sales as subscription credits, up to $10,000.
Glossary Terms in This Article:
- Analytics: Analytics tracks website performance, measuring Shopify store traffic and conversions.
- Checkout: Checkout is the process of completing a purchase in Shopify stores.
- CRO: CRO is the process of increasing user conversion percentages, maximizing Shopify store traffic ROI.
- SEO: SEO refers to Search Engine Optimization for improving Shopify store visibility.
- UX/UI Design: UX/UI Design enhances user interaction and interface appeal.
Frequently Asked Questions
Quick Answers for Working with CRO Media
- How does CRO Media keep clients informed during projects?
- We use Asana for project management where clients can see real-time progress, submit tasks, and communicate with our team. You'll also get weekly check-in calls and dedicated Slack channel access for instant communication 24/7.
- What project management tools does CRO Media use?
- We primarily use Asana for project management, giving clients full visibility into task progress, timelines, and team communications. For instant communication, we provide dedicated Slack channel access with 24/7 availability for urgent questions and quick clarifications.
- Can I see what CRO Media is working on in real-time?
- Absolutely! Every client gets access to their dedicated Asana project where you can see exactly what we're working on, task progress, completion status, and upcoming deliverables. No more wondering what's happening behind the scenes.
- How does the onboarding process work with CRO Media?
- After signing up, we invite you directly into our Asana workspace within 24 hours. You'll meet your dedicated team, get oriented with our process, and start submitting tasks immediately. No lengthy setup periods.
- What makes CRO Media's process different from other agencies?
- We eliminate the 'black box' problem by giving clients direct access to our project management environment. You're not kept in the dark - you're part of the process from day one with full visibility into progress, timelines, and communications.
- Does CRO Media use apps or build custom solutions?
- We build custom solutions instead of relying on expensive monthly app subscriptions. Our technical team creates SEO-optimized, clean code that performs better than app-heavy stores while saving you thousands in monthly subscription costs. Every technical decision is transparent in your Asana project.