What is Zero-Party Data?

Zero-Party Data is information that customers intentionally share with a brand, such as preferences, feedback, or purchase intentions, used for creating personalized marketing strategies.

• Split Testing

  What is Split Testing?

  Definition of Split Testing in Conversion,Optimization: Split Testing compares versions for performance.

• Customer Segmentation

  What is Customer Segmentation?

  Definition of Customer Segmentation in Marketing,Customer Analysis: Customer Segmentation groups customers for targeting.

• CLV

  What is CLV?

  Definition of CLV in Analytics,Customer Retention: CLV is the total revenue from a customer over time.

• Shopify Scripts

  What are Shopify Scripts?

  Definition of Shopify Scripts in Shopify,Customization: Shopify Scripts customize checkout on Shopify Plus.

• LTV

  What is LTV?

  Definition of LTV in Customer Retention,Analytics: LTV is the total worth of a customer.

• Webhooks

  What are Webhooks?

  Definition of Webhooks in Shopify,Automation: Webhooks send automated event-based messages.

• Shopify POS

  What is Shopify POS?

  Definition of Shopify POS in Shopify,Sales: Shopify POS integrates in-store and online sales.

• PIM

  What is PIM?

  Definition of PIM in eCommerce,Product Management: PIM manages product data distribution.

• Conversion Funnel

  What is a Conversion Funnel?

  Definition of Conversion Funnel in Marketing,Conversion: Conversion Funnel shows steps to purchase.

• RFP

  What is an RFP?

  Definition of RFP in Business,CRO,Vendor Selection: An RFP is a document used to request bids from vendors.