GEO Strategy
Table of Contents
Map Category Entry Points (CEPs) #
Identify real situations that trigger buying (role, pain, job-to-be-done, timeframe). Translate CEPs into prompt families users ask LLMs. Prioritize those with commercial intent.
Build the right assets #
- Distinctive brand signals: names, taglines, proof points.
- Case studies framed by CEPs.
- Third‑party coverage: PR, analyst notes, credible reviews.
- Owned pages matching prompt families (comparisons, alternatives, vs, best‑of).
Distribution matters #
Earn corroboration in places LLMs read (news, docs, Reddit/communities). Consistency across channels reduces model uncertainty.
References: Search Engine Land (share of search, prompt visibility); Foundation (query‑intent content, digital PR).