Measure GEO Success
Table of Contents
The GEO scoreboard (4 lines) #
- Share of search (brand) — trend your brand vs. top competitors (Google Trends, My Telescope, triangulate with Semrush).
- Share of buyer‑intent traffic — your proportion of non‑brand commercial clicks vs competitors. Cross‑reference GSC.
- Prompt visibility index — presence across mapped prompt families for your CEPs; record citations and evidence types.
- Conversational query conversion — impressions/clicks for long, natural‑language queries; segment by intent.
How to read it:
- All four up: GEO is working. One line up: tactics without strategy. None up: fix positioning/PR and proof assets.
References: Search Engine Land (Oct 14, 2025) on GEO performance and diagnostics.