GEO Fundamentals
Table of Contents
GEO vs SEO vs AEO #
- SEO: Optimizes to rank in SERPs. Signals include backlinks, CTR, technical health, on-page relevance.
- AEO: Optimizes for answer extraction (featured snippets, FAQs). Emphasizes Q&A structure, concise definitions, and schema.
- GEO: Optimizes for inclusion and citation inside AI answers across ChatGPT, Gemini, Perplexity, AI Overviews, etc.
Foundations LLMs reward (from research and practice) #
- Citations and quotations from credible sources to support claims.
- Statistics and specific numbers to reduce ambiguity and improve usefulness.
- Authoritative tone and domain vocabulary without jargon bloat.
- Fluency and clarity; avoid keyword stuffing.
- Structured data (Organization, Product, FAQ, HowTo, Article) and clean HTML.
- Consistent brand signals and third‑party corroboration (PR, reviews, profiles).
References: Foundation’s GEO guide; academic GEO paper (Princeton et al., 2023); Search Engine Land on measuring GEO.